A unique and effective brand can be a real advantage for any business. It not only differentiates you from other businesses but it is synonymous with your company’s identity and reputation. While the internet gives your brand the opportunity to reach millions of people, it also makes your brand identity easily accessible by millions across the globe. In today’s information age, it is important to not only pick a company name that distinguishes you from the rest but also take measures to protect one of your business’ most valuable assets…your brand.

The Intellectual Property and Franchising Practice Group invites you to attend an informative webinar on important aspects of brand name selection and trademark protection. Business owners, marketing professionals and business leaders will gain insight on the following areas with time allowed for questions to be addressed by the presenters:

• Selecting a brand name that will differentiate you from the competition and avoid conflict with the trademark rights of others
• Legal protection of your brand as a “trademark” or “service mark”
• Federal and state registration rights and processes for trademarks and service marks
• Brand rights infringements and how to best deal with infringers

WEBINAR
Thursday, February 27, 2014
12:00 p.m. – 1:00 p.m. Webinar

Click here to view the recording of this complimentary webinar. Please complete the information section (name, company, email, etc.) and the webinar recording will begin.  Additionally, materials from the presentation are available on the download tab.